VB Insight:Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Mobile marketing automation: 1.5% penetration now, could triple in 2015
Venture Beat - 15 Jan 2015 21:46
VB Insight:Big apps like Subway Surfer and Plants vs. Zombies use MMA to boost monetization, and major brands like Starbucks, Walgreens, and ESPN use MMA to increase engagement and enable omnichannel marketing.
Share this Article
Recommended